Why is it important to make a film about social entrepreneurship? Why is it important for businesses to talk about their socially oriented programmes through creative impact videos? Does the modern viewer find it interesting? Within the discussion, the popularisation of social entrepreneurship in order to create media content will be discussed. The media content shall be about people who consciously and for a long time chose the way to solve a specific social problem, making the solution financially stable. The experience of promoting successful social practices on the example of determined film works of the LAMPA Film Festival will be discussed.